This Interest-Based Advertisements Policy (the “Ad Policy”) describes our practices in connection with information we collect through software applications and websites that we operate and that contain a link to this Ad Policy (an “Application” or, together, the “Applications”).
Aetna does not conduct interest-based advertising on any Applications (or portions thereof) that are directed to children as defined under the Children’s Online Privacy Protection Act, or where Aetna has actual knowledge that a user is under 13 years of age.
Through the Digital Advertising Alliance ("DAA"), the leading media and marketing associations have developed an industry self-regulatory program (the “Program”) to give consumers a better understanding of and greater control over ads that are customized based on their online behavior across different Web Sites. Aetna adheres to the Digital Advertising Alliance's self-regulatory principles for online behavioral advertising ().
The Digital Advertising Alliance maintains a web site where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program ).
Links to various non-Aetna sites are provided for your convenience only. Aetna Inc. and its subsidiary companies are not responsible or liable for the content, accuracy, or privacy practices of linked sites, or for products or services described on these sites.
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